Apple Search Ads Auction Insights by Keyword
Available only for the Marketing membership.
Auction Insights in ASO.dev shows how Apple Search Ads placements are being bought right now for a specific search query.
This is not Share of Voice and not a report about visibility share over a period. Auction Insights is a one-time snapshot of the current state: which apps hold ad positions for the selected keyword during a specific moment.
How the Report Works
Section titled “How the Report Works”Choose a keyword and country, and ASO.dev generates a report for the current ad results. You can see which apps are participating in the auction and the order in which they hold ad placements.
This report is useful when you need to quickly understand who is buying a query right now, who appears above or below you, and how competitive the ad results are for that keyword.
Auction Insights is created as a one-time task. You can see the full list of one-time operations in Tasks.
When the task is complete, ASO.dev sends a push notification. The result is then available in Notifications as a report with app cards ordered by current auction buyout positions.
The data displayed on the app card includes:
- App icon
- The percentage: represents app’s visibility in Search Ads - how often it appears in ad placements compared to others for this keyword.
- App position: The app’s ranking on the selected date.
Change in position:
- - [Position] ↓: Indicates a drop in rank by a number of positions
- + [Position] ↑: Indicates a rise in rank by a number of positions
- : No longer ranked
- : New ranking position
When hovering over a position change, a tooltip displays the current and previous positions.
Clicking a position opens the app’s position history in a dialog.
- Previous position: Indicates the app’s previous position for Out of Top applications.
- App name
- Subtitle
- Current rating
- Number of ratings
- to view the app’s rating history for the selected country
- Publisher
- Number of downloads
- Revenue data (for grossing apps)
- Price: Indicates whether the app is totally free or free with in-app purchases or paid
- indicates that the app uses external subscriptions
- indicates that the app includes external subscription links
- icon button to add to the Competitors list
- Button with a keyhole for viewing the app’s keywords through the Spy screen
- icon button to view app’s screenshots
- icon button to view app’s in-app subscriptions. If inactive, it means there are no in-app subscriptions.
- icon button to view app’s in-app events
- more icon button to view:
- App Id: The unique identifier for the app in the App Store.
- icon button to copy the app’s link to the Clipboard.
- icon button to open the app’s page directly in the App Store.
Clicking (single or double click) on the app card will open App information view.
How It Differs from SOV
Section titled “How It Differs from SOV”SOV answers the question: what share of ad visibility does an app receive over time?
Auction Insights answers a different question: who is in the ad results for a query right now, and in what order?
That means the report does not build a trend, calculate share of voice, or replace SOV monitoring. It is designed for a point-in-time check of a specific keyword.
When to Use It
Section titled “When to Use It”- check the order of ad positions for an important query
- see which competitors are currently buying a keyword
- evaluate the ad results before changing bids or creatives
- capture the auction state at a specific moment
The report is generated once for the selected keyword at the current moment.