Explore Trending Events with ASO.dev’s In-App Events Explorer
For memberships with access to the ASO analysis: Indie, Pro and Marketing
To effectively promote an app in the App Store, it is essential to understand how other apps use events to attract users.
The In-App Events Overview from ASO.dev provides detailed information on current and upcoming events across different categories and regions.
This is an analytical tool that helps study and analyze events organized by competitors and market leaders.
The tool displays a calendar of scheduled and ongoing events, providing detailed information about each app and event, including images, videos, and descriptions.
Key Takeaways
By using the In-App Events Overview, you can:
- Identify successful event types that drive engagement and visibility.
- Compare competitor activity and choose the best strategies for your own promotion.
- Plan events based on market leaders’ experiences while avoiding common mistakes.
How to Analyze Competitors?
- Event Filtering – Select a specific category or country to identify the most active competitors and their event strategies.
- Event Card Analysis – Review media files and event descriptions in detail to understand which formats and content types are most successful among competitors.
- Popularity Assessment – A heat map allows you to identify peak activity periods, helping to predict the best time to launch your own events.
- App Rankings and Core information – Track how hosting events affects competitor app rankings in the App Store search results.
